Privacy Policy

This Privacy Policy describes how Automação Fire (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website located at https://www.automacaofire.com (the “Site”) or otherwise engage with us regarding our digital solutions and automation services ( collectively, the “Services”).

By using the Site or submitting information to us, you acknowledge that you have read this Privacy Policy. If you do not agree, please discontinue use of the Site and do not submit personal information.

1. Who this policy applies to

This policy applies to visitors of the Site, prospective clients, clients, and individuals who communicate with us through email, messaging applications, or other channels in connection with our Services.

2. Information we collect

We may collect the following categories of information, depending on how you interact with us:

2.1 Information you provide directly

• Contact and identity data: name, email address, phone number, company name, job title, and similar details you provide via forms, email, or messages.
• Project and account data: information you share for scoping, onboarding, or support (for example, descriptions of your business processes, customer channels, and technical requirements).
• Communications: the content of your messages to us, including attachments you choose to send.
• Billing data: where applicable, billing contact details and payment-related information processed by our payment service providers (we do not store full payment card numbers on our servers).

2.2 Information collected automatically

• Device and usage data: IP address, browser type, operating system, referring URLs, pages viewed, and approximate location derived from IP.
• Cookies and similar technologies: identifiers stored on your device to support Site functionality, preferences, security, and analytics (see Section 5).

2.3 Information from third parties

We may receive limited information from analytics providers, advertising platforms, or integration partners when you interact with our content or when we configure Services for your organization (for example, technical identifiers required to connect systems you authorize).

3. How we use information

We use personal information for legitimate business purposes, including:

• Responding to inquiries, providing quotes, and delivering contracted Services;
• Operating, securing, and improving the Site (including troubleshooting and fraud prevention);
• Managing client relationships, billing, and contractual obligations;
• Sending administrative messages, service notices, and (where permitted) marketing communications;
• Complying with law, regulatory requests, and enforcing our Terms of Service;
• Creating aggregated or de-identified analytics that do not reasonably identify individuals.

Where required by applicable law, we rely on appropriate legal bases such as performance of a contract, legitimate interests (balanced against your rights), consent, or legal obligation.

4. How we share information

We do not sell your personal information. We may share information in the following circumstances:

• Service providers: vendors that assist us with hosting, email delivery, analytics, customer relationship management, payment processing, security monitoring, and similar functions—bound by confidentiality and data-processing terms where appropriate.
• Professional advisors: lawyers, accountants, or insurers where necessary for legal compliance or risk management.
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets, subject to appropriate safeguards.
• Legal and safety: when required to comply with law, court order, or governmental request, or to protect the rights, safety, and security of our clients, users, or the public.
• With your direction: when you ask us to share information or authorize integrations that inherently involve disclosure to third-party platforms you control.

5. Cookies, analytics, and similar technologies

We may use cookies, local storage, pixels, and SDKs (where applicable) to remember preferences, authenticate sessions, measure Site performance, and understand aggregate usage patterns.

Depending on your jurisdiction, you may be able to control cookies through browser settings or consent tools. Please note that disabling certain cookies may impact Site functionality.

6. Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, meet legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on the nature of the data and the relationship (for example, marketing contacts vs. signed contracts).

7. Security

We implement reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, or alteration. No method of transmission or storage is completely secure; we encourage you to use strong passwords and protect access credentials for any systems we configure on your behalf.

8. International transfers

If you access the Site or Services from outside the country where we operate, your information may be processed in countries that may have different data protection laws. Where required, we implement appropriate safeguards (such as contractual clauses) for cross-border transfers.

9. Your rights and choices

Depending on your location, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal information, and to withdraw consent where processing is consent-based. You may also have the right to lodge a complaint with a supervisory authority.

To exercise applicable rights, contact us using the details in Section 11. We may need to verify your request and may be unable to fulfill requests that infringe others’ rights or conflict with legal obligations.

10. Third-party services and links

The Site may link to third-party websites, plugins, or applications. Their privacy practices are governed by their own policies. We are not responsible for third-party practices beyond what we control.

11. Children’s privacy

Our Services are intended for businesses and adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.

12. Changes to this policy

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the “Last updated” date. Where changes are material and required by law, we will provide additional notice.

13. Contact

For privacy-related questions, requests, or complaints, contact us at: privacy@automacaofire.com
General inquiries: hello@automacaofire.com
Av. Paulista, 1000 — Bela Vista, São Paulo, SP, Brazil