Terms of Service

These Terms of Service (“Terms”) govern your access to and use of the website and related services offered by Automação Fire (“Company,” “we,” “us,” or “our”), including content at https://www.automacaofire.com (the “Site”). The Site and any professional services or deliverables we provide under a separate statement of work or agreement are collectively referred to as the “Services.”

By accessing the Site or engaging us for Services, you agree to these Terms. If you are entering into these Terms on behalf of an organization, you represent that you have authority to bind that organization.

1. Acceptance of terms

If you do not agree to these Terms, do not use the Site. Your continued use constitutes acceptance of the Terms in effect at the time of use. Specific engagements may also be governed by a signed proposal, statement of work, or master services agreement (“MSA”). If there is a conflict, the MSA controls for that engagement.

2. Description of services

We provide consulting, implementation, integration, and support related to AI-assisted customer experiences and business automation (including messaging workflows, chat assistants, and operational integrations). Unless expressly included in a written agreement, we do not guarantee any specific business outcome, revenue result, or ranking.

3. Eligibility and account security

You must provide accurate information when communicating with us or creating any accounts we provision. You are responsible for safeguarding credentials and for all activity conducted through your systems and integrations. You must notify us promptly of unauthorized use or security incidents that may affect the Services.

4. User responsibilities

You agree not to:

• Use the Site or Services in violation of applicable law or third-party rights;
• Attempt to gain unauthorized access to our systems, other clients’ data, or underlying models beyond permitted use;
• Upload malware, conduct denial-of-service attacks, or interfere with Site integrity or performance;
• Use automated scraping or harvesting in a manner that impairs the Site or circumvents technical controls;
• Misrepresent your identity or affiliation.

Where we configure customer-facing automation on your behalf, you remain responsible for the lawfulness of your communications, consent requirements, recordkeeping, and the accuracy of business representations made to your customers.

5. Client materials and intellectual property

You retain ownership of materials you provide to us (“Client Materials”), subject to licenses reasonably required for us to perform the Services. You represent that you have the rights necessary for us to use Client Materials for the engagement.

Unless otherwise agreed in writing, we retain ownership of our pre-existing tools, templates, methodologies, and general know-how. Deliverables specified as owned by you in a signed agreement will be governed by that agreement.

We grant you a limited, non-exclusive license to use documentation and software deliverables provided to you for internal business purposes as contemplated by your agreement with us.

6. Third-party services

Implementations may rely on third-party platforms (for example, messaging providers, cloud hosting, CRMs, or AI model providers). Those services are subject to their own terms and privacy policies. We are not responsible for outages, policy changes, or conduct of third parties outside our reasonable control.

7. Fees, expenses, and taxes

Fees for professional Services are set forth in a proposal, invoice, or MSA. Unless stated otherwise, fees are due according to the payment schedule on the invoice. Late payments may incur interest or suspension of Services as permitted by law and contract.

You are responsible for applicable taxes (excluding taxes based on our net income). If withholding is required by law, you will gross up or provide documentation as reasonably requested.

8. Service availability

We aim to operate the Site reliably, but we do not guarantee uninterrupted availability. Maintenance, security events, or third-party dependencies may cause downtime. We may modify or discontinue features of the Site where reasonable.

9. Confidentiality

Each party may receive confidential information from the other. The receiving party will use reasonable care to protect confidential information and use it only for the purpose of the relationship. Exclusions include publicly available information, independently developed information, or information rightfully received from another source without duty of confidentiality.

10. Disclaimers

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SITE AND ANY GENERAL INFORMATION PROVIDED THROUGH IT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

AI-generated outputs may be incomplete or incorrect. You are responsible for validating outputs used in customer-facing or regulated contexts.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL COMPANY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THE SITE (APART FROM PAID PROFESSIONAL SERVICES GOVERNED BY A SEPARATE AGREEMENT) WILL NOT EXCEED THE GREATER OF (A) ONE HUNDRED U.S. DOLLARS (USD $100) OR (B) THE AMOUNTS YOU PAID US FOR THE SERVICES GIVING RISE TO THE CLAIM IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

Some jurisdictions do not allow certain limitations; in those jurisdictions, our liability is limited to the maximum extent permitted.

12. Indemnity

You will defend and indemnify Company and its personnel against third-party claims arising from your Client Materials, your customer communications, your violation of law, or your breach of these Terms, except to the extent caused by our willful misconduct.

13. Term and termination

These Terms apply for as long as you use the Site. We may suspend or terminate access if you violate these Terms or create risk or possible legal exposure for us. Professional Services may be terminated as set forth in your MSA or statement of work. Provisions that by their nature should survive (including intellectual property, disclaimers, limitation of liability, indemnity, and governing law) will survive termination.

14. Changes to these terms

We may update these Terms from time to time. We will post the updated Terms on this page and revise the “Last updated” date. Continued use of the Site after changes become effective constitutes acceptance of the revised Terms. Material changes may require additional notice where required by law.

15. Governing law and disputes

These Terms are governed by the laws of Brazil, without regard to conflict-of-law principles, except where preempted by mandatory consumer protection laws in your jurisdiction.

Unless otherwise required by applicable law or agreed in a separate contract, exclusive jurisdiction and venue for disputes arising out of the Site will be the courts located in São Paulo, State of São Paulo, Brazil, and you consent to personal jurisdiction there.

16. Contact

Questions about these Terms: hello@automacaofire.com
Av. Paulista, 1000 — Bela Vista, São Paulo, SP, Brazil